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Empowering E-marketing

A powerful e-marketing program built into your CRM application can market to your contact base and track the effectiveness of your efforts at the same time.

Consider our CRM and e-marketing software for your business because it will:

  • seamlessly integrate with your database so you can leverage and build upon your contact and customer details
  • allow you to focus your efforts where it will do the most good
  • imagine knowing exactly who interacted with your e-marketing
  • give you a solid return on your investment since email marketing brings in $40.56 for every $1 spent1
  • provide you the freedom to pay-as-you-go with low-cost monthly subscription plan options

 

Here’s is just some of what you can do with E-marketing!

Create professional, eye-catching emails from one of the many templates available. Easily customize your emails with your business’s color scheme and logo, then use the design to develop landing pages for execution of cohesive, integrated marketing campaigns. Watch the video tour.

Vastly expand your audience using social sharing features and automatically post your email to your Facebook®, Twitter® and LinkedIn® pages. Spread your message to their social networks by adding social media sharing to your email footer.

Find out what happened after your email was sent, including open rates, clicks, bounces, opt-outs, and more in easy-to-analyze graphs and detailed reports.

Collect customer info with surveys. Web forms gain valuable information when visitors fill out a request more information. These details can then be transferred directly into Act!. Watch the video tour.

As your contacts open and click on your emails, Swiftpage assigns a score to each contact based on the actions they took with those emails. You can see a ranked, qualified list of who you should follow up with first—viewable right in your Act! database. Watch the video tour.

Reach the right people at the right time with Drip Marketing2 campaigns. Drip Marketing uses smart technology to send targeted messages to your contacts based on how they’ve responded to previous emails according to your records in Act!. Simply set up a series of messages so they receive only timely and relevant communications. Act! lets you easily load contacts into your Drip Marketing campaign, or add contacts automatically when they complete a survey. Watch the video tour.

Important Notes: 

Swiftpage emarketing requires an additional subscription and is powered by Swiftpage™. Review Act! system requirements here. You must purchase one license of Act! per user. Scalability varies based on hardware, size, and usage of your database. Visit the Act! Marketplace or contact your add-on product provider to determine compatibility for your add-on products.

1Direct Marketing Association’s 2011 “Power of Direct” report.

2Drip Marketing is purchased in addition to the Email Marketing service level. Each additional user is an additional cost. View plans and pricing here.

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